Ramble is a national network of low density, environmentally friendly campgrounds that provide everyone the opportunity to camp.

The goal of Live from the Tent is to create a monthly, long-form interview series that celebrates and amplifies varying voices in the outdoor space.

So the strategy is two-fold:

• First & foremost, create content that is actually inclusive & diverse.

• Secondly, take an omni-channel marketing approach, where short form content initially engages a captive audience, and from there long-form video provides real value, ultimately nurturing their target customers, keeping them engaged for the long haul.